Wilde London Dry Gin

Wilde London Dry Gin, is a passion project, which involved creating a brand for this company, along with packaging. Wilde London Dry Gin, is a Brave, feel-good, nostalgic and meticulously crafted dry gin - through these brand values I came up with this branding concept. For the logo I decided on going with a serif-like display font, and customise it to fit the brand better. For the logo I wanted to create a mix of a fun yet professional brand look, which I feel encapsulated the brand perfectly

For the packaging I wanted to go in a different direction. Rather than creating a normal label design, I illustrated typical fruits that are used in the making of gin, such as lemons, oranges and juniper berries. For the illustration style I wanted to keep it as simple as possible, so as to not overpower the logo. These illustrations will serve to convey the essence of the product in addition to giving the branding a splash of colour.