Bloom
Branding
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Bloom is a passion project for a fictitious floral shop. The idea behind this branding was to create something that is both professional-looking as well as fun. To do this I went with a serif font which also had some playful elements in it such as the letter ‘B’. For the logo I wanted to try to do something different with it, to differentiate it from competitors, and to emphasize more on the ‘floral’ part of the brand, to do this I created an illustration of a flower that looks like its blooming, to create a further connection with the brand name.